The Loop

Practical answers on client satisfaction, for MSPs.

Short posts answering the questions MSPs actually ask — CSAT benchmarks, survey response rates, Autotask email templates, and keeping clients around.

September 14, 2026 · 4 min read

Can a Client Score High on CSAT and Still Churn?

Yes — and it happens more than MSPs realize. Here's why a strong CSAT average can hide a client that's already decided to leave.

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September 8, 2026 · 1 min read

Your Customers Have a New Help Desk. It Isn't You.

Before opening a support ticket, there’s a pretty good chance your customer already asked AI.

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September 1, 2026 · 3 min read

Which CSAT Numbers Should You Actually Show in a QBR?

A practical guide to picking the CSAT metrics that hold up in a client QBR — trend lines, per-technician breakdowns, and what to leave out.

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August 27, 2026 · 4 min read

NPS or CSAT: Which Should Your MSP Actually Use?

MSPs debating NPS vs CSAT for client satisfaction tracking: here's when each one works, and why most MSPs end up needing both.

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August 20, 2026 · 4 min read

A Client Left a Negative CSAT Score. Now What?

A practical close-the-loop workflow for MSPs: who should follow up on a bad CSAT response, how fast, and what to say.

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August 10, 2026 · 1 min read

What's a Good CSAT Response Rate for an MSP?

MSP CSAT response rates typically range from 1% to 49% depending on setup. Here's what's normal, what's broken, and how to fix it.

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August 1, 2026 · 4 min read

Should You Tie Technician Bonuses to CSAT Scores?

Per-technician CSAT is too noisy and too easy to game to drive bonus dollars. Here's what to pay on instead, and how to still use CSAT to coach.

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August 1, 2026 · 5 min read

Which Tickets Should Actually Trigger a CSAT Survey?

A practical rule for deciding which Autotask tickets fire a satisfaction survey — and the workflow rule conditions to enforce it.

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